Marketing Automation

Marketo An online solution for creating and measuring online campaigns, as well as nurturing, scoring and prioritizing leads.	Overall rating: 4.5 out of 5.0	Learn more Tell a friend Save & share Share on Facebook
Active Conversion An online marketing campaign and lead management solution for small to medium sized business.	Not yet rated	Learn more Tell a friend Save & share Share on Facebook
Eloqua A marketing automation platform including extensive campaign management, lead & contact management and analysis functionality.	Not yet rated	Learn more Tell a friend Save & share Share on Facebook
Genius A marketing automation solution including email marketing, lead management & nurturing and lead scoring.	Not yet rated	Learn more Tell a friend Save & share Share on Facebook
Infusionsoft Advanced email marketing with CRM and e-commerce.	Not yet rated	Learn more Tell a friend Save & share Share on Facebook
LeadLander Identifies and tracks companies visiting your website.	Not yet rated	Learn more Tell a friend Save & share Share on Facebook
Leads360 A lead management solution provides web lead capture, lead distribution, drip marketing and lead reporting & analytics.	Not yet rated	Learn more Tell a friend Save & share Share on Facebook
Pardot Prospect Insight A marketing automation suite targeted at B2B companies and including prospect tracking, lead nurturing and CRM integration.	Not yet rated	Learn more Tell a friend Save & share Share on Facebook

Latest reviews

Marketo - Best Marketing Automation platform! by Alexandre Pelletier 2010-02-22 07:36:40
Features: Ease of use: Value for money: Service & Support: Overall:	The positive: Ease of use with a very powerful engine allowing you to create all the campaigns you need. Moreover, you can start small and grow with your needs.
	The negative: Reporting engine could see some improvement, but it is on the way I guess!
	Overall: I recommend it for enterprises who are serious about lead management (nurturing and lead scoring).

Marketo - Marketo: Best Salesforce Marketing Tool Available by Michael Loop 2010-02-17 13:37:26
Features: Ease of use: Value for money: Service & Support: Overall:	The positive: Marketo leaves very little to desire when it comes to Marketing Automation tools. If you are a Salesforce customer, you'd be hard pressed to find anything that is remotely close to the usability and insight that you will get from this platform.
	The negative: There is still room for improvement in some of the advanced functionality on the tool: PURLs would be a great roadmap feature, as well as a more sophisticated calendaring system.
	Overall: For companies looking at starting with this new wave of digital marketing, moving away from mass blasting email vendors and onto a real marketing automation platform, Marketo clearly is the market leader and has proven it with its past year's results.